It may be just marketing bla-bla but Fuji says they will show "full size sensor" cameras.

Just read the text Fuji posted on their Photokina presentation page (Click here).

Whatever Fuji means with "full size sensor" isn't really clear. Knowing how marketing works they just mean their APS-C sensors. But on paper "full-size" usually should mean "full-frame" as this is how we intend 35mm sensors.

Strange...

from Mirrorless Rumors