Zeiss will soon unveil the new "Loxia" lens line for Full Frame mirrorless systems!

The logo you see on top is the official name of a new lens line registered by Zeiss (Source: trademarkia.com). The new lens line will be launched for Full Frame mirrorless system. Obviously it will come as E-mount only for now but can be extended to all other future full frame mirrorless system that could be unveiled in 2015 by Fuji for example.

Zeiss will announce the first E-mount FF Loxia lenses the coming days already!

from Mirrorless Rumors